Abominable Labs invented a patented fog-free lens technology for skiers and snowboarders. With a prototype goggle, they came to Nemo for a brand development and launch strategy to introduce their visionary product. Strategy and design needed to converge and make a big impact in a snow and ski market where the inventors of this breakthrough product had no established credibility.
As a new company with product still in the prototype phase, it was critical to develop a positioning strategy and creative platform to create confidence with investors. We developed and delivered a new logo and identity system, positioning strategy, brand guidelines, product photography and renders, website design and content for social media, advertising and the trade show experiences.