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In 2013 Nemo created a 360 campaign for iconic California ski resort Mammoth Mountain. Social media and video content played a central role in the campaign, which was designed to bring real stories to life through the lens of their athletes, everyday fans and fan/celebrities like Pink and Tony Hawk. Through efficient production planning we were able to create dozens of short form, fun, sharable video content that told a Mammoth Story. Audience participation and user-generated content added 11,000 submissions in 4 months; the campaign made Mammoth the number one ski resort across social media in North America.