project details >
Having fun is a core value for MasterCraft boats. Although mom and dad ultimately make the purchase of a new boat, it’s important for the brand to remain aspirational and exciting to a younger audience. When it came to launching the new NXT line we wanted to turn up the fun even more. So we worked with brand ambassador Travis Pastrana. Casting him as a pitchman and blurring the lines between a commercial set and on-water antics, our 2-day shoot generated petaflops of amazing content. We were able to edit many teaser-length clips, not to mention a behind the scenes documentary. All part of a campaign that created the most web traffic in brand history (average time on site for visitors was over 9 minutes) and sold a record number of boats for MasterCraft.