Ikon Pass National TV Spot: The Good Stuff

Ikon Pass National TV Spot: The Good Stuff

Our new broadcast TV spot for Ikon Pass is in support of the seasonal launch campaign we collaborated on.

The strategic challenge: create a love letter to the mountains and a welcome invitation to the world.

Powder to laughter to gondola rides and good vibes—this campaign shines a light on all the good stuff the mountains give us. It’s brought to life in a way that intentionally gives back—activating grassroots givebacks through @sharewinter, promoting good practices on mountain and celebrating a culture of shared and welcoming fun.

The campaign’s “invitation to come share” extended into the creative process with an invitation to our partners to bring their POV and creative craft. Collaboration—that’s the good stuff.

Animation: @lobster_studio

Illustration: @miguelcamprubi

Music production: @marmosetmusic

Music composer: JV & the Supermolten Hip Hop collective

Music vocalist: @mike_sarge

Sound mixing: Chip Sloan