Nemo Design
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JUST THAT GOOD

NIKE BASEBALL: RESPECT TRADITION, DISRUPT CONVENTION

          The perception of baseball is not what it once was. But Nemo and Nike reject the idea that baseball is slow and boring.  Nemo had the opportunity to help Nike Baseball reinvent our national pastime and propel it into a modern era—one that respects tradition, yet disrupts convention. We helped create a brand position that celebrates the new reign of athleticism and explosiveness.

 

 

 

The perception of baseball is not what it once was. But Nemo and Nike reject the idea that baseball is slow and boring.

Nemo had the opportunity to help Nike Baseball reinvent our national pastime and propel it into a modern era—one that respects tradition, yet disrupts convention. We helped create a brand position that celebrates the new reign of athleticism and explosiveness.

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We created a hand-drawn declaration that anchors all creative–Just That Good–confident, witty, and full of youthful arrogance. Our rally cry speaks to the superiority of Nike’s product, athletes, and the confidence of its consumers.

We chose emotionally charged, in-game moments of today’s greatest athletes, like Mike Trout, to celebrate their fearless irreverence and unconstrained passion.

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The campaign launched at the beginning of the baseball season and continued through peak seasonal moments in print and digital media, stadium signage, retail installations, and social channels. Consumers responded by sharing, wearing, and joining our baseball revolution.

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