The Nike LunarGlide is undeniably one of the most comfortable running shoes ever made. With the shoe entering its seventh design iteration, we had a challenge to overcome. Seven years in, how do you keep the message fresh?
We switched our style up. Rather than tie comfort to technology—which consumers understand at this point—we implied comfort in fun and unexpected ways. And cats.
The result is a bold social media campaign that likens the sneakers to everything soft: silk, teddy bears and plenty more—but most importantly kittens.