DANNER BOOTS: PACKAGING BUILT TO REFLECT A BRAND AND A CITY
Since the 1930s Danner Boots have been made by hand in Portland, Ore. Their boots were created to hold up to the hard work and hard weather the Pacific Northwest serves up to its plaid-clad dwellers. The new Portland Select line features premium, USA-Made styles that look as good on the streets as they perform on the trail.
The Portland Select packaging was designed to retain the look and feel of Danner work wear line, while also having its own identity to reflect a more urban style. To accomplish this, we highlighted iconic images of the Portland cityscape, a nod to their hometown, and we wrote a story spanning across the box and hangtag design to detail the history and heritage of the brand.