we are hitting the road with hot wheels
We have partnered with Hot Wheels, Mattel’s iconic die cast toy vehicle maker, to kick the brand into high gear. Our biggest challenge is to define how Hot Wheels fits into the changing landscape of how kids play. The working partnership starts with clarifying brand positioning and will extend to identity and retail experiences.
From the words of Ron Way, Senior Director, Hot Wheels Brand Creative, “We were challenged to find an agency that could breathe new life into our brand identity, yet remain true to the heritage of the Hot Wheels brand. Going with an agency with no toy industry experience was a risk, but has paid off in spades. They continue to live up to the high expectations we have for the number one selling toy in the world.”
We are throttled to be working together.