Tepui was born for and from adventure. As one of the original roof top tent makers, they have been the go-to for road trippers in search of the highest quality roof top camping tents.
The recent boom in #adventuremobile travel has driven more buyers and brands to the market. With this rise in demand and competition, Tepui and Nemo came together to develop a brand foundation and identity that would hold up to endless adventure.
This brand work was developed as an evolution of their journey; not to plot a new path. We designed the identity to be a nod to their namesake, a South American mesa meaning "house of the gods", and speak to their signature product.
The launch was paired with a campaign asking their fans to join them for a Year of Endless Adventure. Head over to their site for your chance to win a Tepui sponsored road trip of your choice. Start your adventure at tepui.com.