Ikon Pass TV spot wins 2 Muse Creative Awards
Ikon Pass TV spot wins 2 Muse Creative Awards
Nemo’s new work for Ikon Pass just won 2 Muse Creative Gold Awards for Best TV Ad & Best Animation.
Springboarding on the cultural excitement for travel and unique experiences, this spot is based in the insight that with the Ikon Pass, skiing can take you to the most magical places and experiences on earth.
We collab’ed with the animation wizards at House Special to build a creative, intentional blend of mediums. The CG mountains have immensity, realism and their signature unique character; the felt stop-motion puppet is full of humanity and charm. We pushed to give the puppet skier the same skills and style as her live-action counterpart for a clever, memorable blend of magic and reality. The spot picked up 22M impressions in just 2 weeks.
Safe to say, work is a blast when you get to collaborate with the best.
Thanks to Ikon Pass for their continued partnership, and of course to our crew:
Animation/Editing: House Special
Producer: Rebecca Hynes
Live-action DP: Michael Brown
Live-action director: Bruno Musso
Music: Marmoset
Color: Piñata Post
Sound: Th3rd Sound