Purpose-Led Creative that wins awards

Purpose-lead creative that wins awards

In 2022, Nemo partnered with Alterra Mountain Co.’s Ikon Pass brand to bring some good to the mountains. We’re proud to announce the project just won Best Use Of Social Media In A Fundraising Campaign in Social Shake-Up’s 2023 Social Media Marketing Awards.

Stickers For Stoke activated Ikon Pass’s followers to use fun, custom giphy stickers as a way of voting for their favorite charity. The winning org would receive a grand-prize donation from Ikon Pass. More than fun, the social campaign tapped into how (and where) people show up and invited our audience in by letting them be stakeholders in where the funds went.

Stickers For Stoke earned over 80,000 sticker views, and Move United—a nonprofit who uses the power of sports to push what’s possible for people with disabilities—won the votes with 43% of the total views.

Congrats to the Alterra / Ikon Pass team and thanks for trusting Nemo on the concepting, social strategy and creative of this uniquely fun fundraising campaign.