Ikon Pass brings the stoke with access to 50+ of the best ski resorts across the globe. But in 2022, stoke wasn’t a given. Inflation / climate anxiety soared—along with negativity around operational challenges in the mountain resort category. The brand wanted to meet the moment with positivity and gratitude.
Nemo stepped in with a global campaign: a love letter to the mountains and an invitation for all people to come join the fun. Pass the Good Stuff elevates the good vibes by activating local-community givebacks, promoting good practices on-mountain and celebrating a culture of shared and welcoming enjoyment.
Pass the Good Stuff
CAPABILITIES
Campaign Strategy &
Concept Development
Social Media Strategy
Copywriting
Graphic Design
Video & Content Production
Animation
Seeding Kit
Launch Event
Nemo’s dream for national broadcast TV was to use welcoming visuals and music everyone loves to bring people together around incredible mountain moments. The result: a style-dripping romp through 50+ destinations, featuring cameos from local personalities. The campaign’s “invitation to come share” extended into the creative process, too—we invited all our partnering animators, musicians and producers to bring their POV and creative special sauce to the spot.
Creating an Inviting Vibe
"Fun, effective, distinct, and very recognizable"
Gregg Blanchard
Slope Fillers
Tree trails to fresh air. Powder days to starry nights. Everyone loves something different about the mountains. With this in mind, we tuned an ongoing list of “the good stuff” to hit the hearts of different segments, regions and times of year.
Custom Awesome
To fuel the feeds and fill the media buy, we partnered with legendary local shooters on a multi-destination content program, simultaneously elevating the brand’s street cred and stoking the community.
Collaborate to Elevate
