Engineering Gets Elevated
Koroyd is a leader in protection technology that partners with multiple brands that create protection gear. As Koroyd’s partnerships and technologies have grown they found a need to update their brand to appeal to more consumers, ensure it works cohesively on different products, while maintaining Koroyd’s reputation as a protection leader.
CAPABILITIES
Brand Foundation Development
Consumer Research
Competitive Audit
Brand Guidelines
Messaging
Visual Identity
The rebrand approach started with market research to understand the target audience as well as a deep understanding of the different product category scenarios the branding needs to work on.
Powered by Research
& Insight
Designed for Peace
of Mind
A new visual identity was developed that combines safety with style. A new logo was created that emphasizes the safety and protection aspect of the brand while also incorporating a bold and modern design to appeal to a wider demographic.
Developed Together
with the Best
The color palette was updated to include brighter and bolder colors that stand out in the market. All the design elements from the logo, fonts, colors, and photography were focused to showcase the brands dedication to design and safety.
Innovated for a Safer Tomorrow
The brand update was a success and received positive feedback from their partners and consumers. We helped elevate the brand’s reputation for safety and reliability, while the new focus on design and style helped to differentiate the brand from its competitors.