In 2010, MasterCraft Boats needed a lighthouse strategy to buoy its anemic sales. The company’s marketing mirrored the rest of the recreational marine industry—their engineering-centric “speeds and feeds” approach was flat and inconsistent. Nemo charted a new course as MasterCraft’s in-house strategic and creative agency.
A Decade of the Best Summer Ever
CAPABILITIES
Research
Brand Foundation
Go-to Marketing Planning
Campaign Development
Social Strategy & Concepting
Content Planning
Digital Asset Creation
Photo/Video Production
Retouching
Product Design
Tradeshow Planning & Production
We shored up their brand platform and introduced go-to-market planning, putting emotionally-driven storytelling at the heart of everything. This approach brought alignment to the organization and its global dealer network across every touchpoint, setting a new standard for watersports.
This approach brought alignment to the organization and its global dealer network across every touchpoint, setting a new standard for watersports.
We launched 25 major products, reshaped the portfolio with a new entry-level sub-brand, reinvented events and ambassador programs, and made a splash with an IPO debut. This in turn enabled MasterCraft Boat Company to invest in new waters, launching Aviara premium dayboats.
COMMUNITY
From 6K followers to 300K—the largest and most engaged community in watersports
BRAND HALO EFFECT
We brought consistency and efficiency to over 800 projects, exceeding industry benchmarks across every marketing metric
SALES
29% YOY growth
$91M IPO debut
"Working with Nemo is killer – they have rad people who want to have responsibility for our business’ success, and teamwork like that is tough to find."
Jason Boertje
Director of Marketing