Inviting the World to Ski
For 85 years, Nordica has been a leader in amplifying the sport and community of skiing. As the post-pandemic mountain market boomed and shifted toward a more casual enthusiast, the brand wanted to grow without losing their core audience.
Nemo partnered with Nordica on a new brand platform, identity and social playbook—plus a campaign to relaunch their most legendary ski. We drafted off our work defining previous iterations of the brand, bringing in a new modern optimism and approachability. We then boosted Nordica’s creative toolkit to give them flexibility across even more modern touchpoints.
CAPABILITIES
Strategy
Creative Direction
Messaging
Social Content Strategy
Art Direction
Design
Copywriting
Brand Platform
Visual Expression
A New Definition of Nordican
A storied brand with passionate fans, Nordica saw an opportunity to welcome a broader group to the fold. Nemo redefined their target audience based on a shared truth: Whether we’re out there to challenge or express ourselves, escape or connect, skiing unlocks what matters most in life—fun, community, memorable moments in nature. And from lifers to newcomers, everyone says the same two words at the top of the lift: “Let’s ski.”
An Invitation To Innovate
With an expanded definition of what it means to be a Nordican, we evolved the brand’s identity. Our goal: approachable, with the heart and soul of an innovative 85-year-old brand. The voice became less technical, more fun and human—and always born from a place of welcoming invitation. We lightened up the color palette and amplified the design framework, creating opportunities to both show the fun and celebrate the innovation, to be both polished and raw and spontaneous.
Every Touchpoint Amplified
True story: Ski content is great, but most of it looks the same. When Nordica asked us how to light up people’s feeds and engage them with this refreshed brand, Nemo created a social strategy to stand out that goes beyond peak action—telling the deeper story of skiing to a wider audience.
A New Dawn of All-Terrain
Nordica’s new tagline and identity launched with a campaign for the redesigned men’s Enforcer and women’s Santa Ana—the brand’s most legendary ski collection. Over tease, launch and sustain phases, we created heat amongst industry insiders that radiated outward to the broader ski community and beyond.
