With the holidays approaching, The North Face needed a partner who genuinely understood their brand and the outdoor consumer. Nemo Design stepped in to collaborate on a gift-giving story rooted in 55 years of product development, culture shaping, and barrier breaking.
Bringing More to
the Holidays
CAPABILITIES
Creative Concepting
Art Direction
Campaign and Product Copywriting
Graphic Design
Photo and Video Content Capture
Production Planning
Video Editing
Motion Design
Post-Production Retouching
Project and Account Management
Media Asset Creation
To stand out in the commercialized holiday landscape, our focus became
less what and more why. Nemo positioned the product as a gateway to “more”—more adventure, more experiences, and more exploration.
Nemo took “more” beyond a campaign concept and into a visual approach, running back-to-back productions featuring 17 models, two photographers, and a videographer. The team captured still and motion visuals, B-roll, and environmental and textural content, which went to work in a layered visual system.
Among Nemo’s core values is the ability to Figure It Out. And as shoot day arrived on the year-round snows of Mt. Hood, so did a record-shattering heatwave. Even as the mercury topped 100°F, Team Nemo jumped into action, erecting awnings and filling ice packs for talent. Meanwhile, the motion team brought every filter, shade, and trick of the trade to the creative.
REVENUE
Seasonal revenue and sales goals were exceeded.
WEBSITE
Website traffic increased with higher conversation rates and increase in growth frequency.
