GT Bikes Brand Update

GT Bikes Brand Update

With roots in the wild, early days of BMX, GT Bicycles have led the industry for half a century with a full range of rider-focused bikes. So, when they asked for a brand update, we jumped at the chance and created a new look that reflects their pioneering heritage while celebrating their future trajectory. We explored fresh colors, fonts, patterns, and textures, while refocusing the point of view on capturing content. The results will make you want to get yourself a GT and go ride.