Polartec Social Campaign

Polartec Social Campaign

Nowhere is the sea of sameness that floods the outerwear world as evident as social media. Knowing this, the performance fabric gurus at Polartec reached out to us for a hand telling their brand story. We got right to it and created hundreds of Instagram posts outlining the rich, colorful history of the brand. Going beyond mere technical benefits, we worked hard to show how a properly performing product can lead to the human connections behind the outdoor lifestyle.